We’ve all heard the Ben Franklin quote: “In this world, nothing can be said to be certain, except death and taxes.” Well, in the world of digital giving, we can add a third pillar of certitude: death, taxes, and processing fees.
Ah yes, the fees. The “fly in the ointment” of The Digital Giving Revolution. For all the explosive growth online and mobile donation channels have experienced in recent years, and for all of the new gifts (and new givers!) these tools have enabled, the cost of receiving these donations continues to be a sticking point for many people.
We have written in the past about keeping “the costs” of online giving in their proper context. Obviously, we wouldn’t be doing what we’re doing if we didn’t believe that the benefits of giving technology far outweighed the costs. However, we also understand how frustrating it can be to see 3% of your cash receipts leaving your organization’s bank account each month. Especially if your organization is strapped for cash, as most nonprofits are.
Because of this, it is no surprise that many churches and ministries actually encourage people away from digital giving. But that doesn’t seem to be the right approach either. You’ve taken the time to invest in providing additional giving tools for your supporters. Why make them feel guilty for taking advantage of them? (more…)