If there has ever been a generation in need of a good PR campaign, it must be The Millennials (i.e. people born from 1979 – 1994).
They’re lazy! They’re selfish! They’re narcissistic! They’re addicted to their phones!
Spend a few minutes on the Internet or on cable TV and you’re sure to come across a talking head rambling on about how concerned we should all be about humanity’s future once The Millennials take over. This hand wringing often spills over to church offices where engaging with twenty-something givers often seems an increasingly impossible task.
Perhaps this is a challenge you’re familiar with?
If so, I have something for you to try. And I promise it doesn’t involve teaching “young dogs new tricks.” 🙂 It’s as simple as providing a digital giving solution for “The Digital Generation.”
While it’s true that “kids these days” are increasingly fond of their phones, it is NOT true that they are less inclined to give. A 2013 survey of Millennials found that:
–83% of them said they gave a gift to a nonprofit organization in the past year.
-52% of them said they would be interested in monthly giving
Surprisingly, Millennials actually like to give! But do you know that they hate to do? Write checks. According to one survey, a whopping 61% of Millennials say that they never write checks. Looking beyond just the “under 30 crowd”, 74% of ALL Americans say they write no more than one check per month. Furthermore, 2 out of 5 Americans say that they carry less than $20.00 cash in their wallet.
What does this mean for your church? It means if you’re counting on cash and checks to fund 100% of your ministry, you’re in big trouble!
If you’ve been frustrated with the lack of giving from the under-30 crowd, I’d love to tell you a bit more about the ways in which Mogiv is helping churches across the country transform disengaged Millennials into lifelong giving partners.
Got a few minutes? Checkout our demo video and let me know how we can help YOUR church in the months ahead.
CLICK HERE to get a free demo of Mogiv.