As I talk with pastors and ministry leaders about transforming the way giving is discussed in their congregations, one of the high points I hit most frequently is the importance of using stories when discussing generosity. I’ll say things like “names over numbers” and “stories instead of statistics,” and we’ll talk at length about the deep-seated human desire for narrative.
As wonderful as alliterative couplets might be, they don’t tell the whole story. (Forgive the pun.) Which is why I want to dive a bit deeper today. And I want to do so with the help of a friend who spends a considerable percentage of his days thinking and talking about giving to churches.
Erik Ely is a Generosity Strategist for Generis, and he brings over 20 years of experience to this conversation. Erik and I had a conversation recently about where, how, and why churches need to deploy stories for the sake of stewardship. (Last alliteration. Promise.) Below are the highlights of that discussion. Enjoy! (more…)