By: Rachel Cross
When Facebook introduced Pages back in 2007, businesses jumped at the opportunity to engage with the tens of millions of users on the network to promote their goods and services. Creating a Page was free, easy, and organizations could suddenly reach people they would never have access to otherwise.
Churches soon followed suit, and realized that having a Facebook Page was a good way to attract potential visitors, share current series information, and more.
And, while Facebook is still a powerful tool used by many churches for the purposes described above, I’ve come across many who don’t understand the nuances of Pages versus Profiles versus Groups. So here’s a way to think about the three categories, and suggestions for how to use them.