Each week, as I talk with pastors, administrators and elder boards about the impact that online giving can have in their churches, there is one question that comes up more frequently than any other: “Why should we be paying 1 – 3% in processing fees for donations we could be getting for free?”
This is a valid and important question, but “donations we could be getting for free” misses two key points.
First, gifts received via cash and check are not really “free.” Someone on your staff has to count them, organize them, enter them into your accounting system, safely store them and then go to the bank in-person to deposit them. Online giving automates all of these processes, reducing your labor costs.
Second, online giving does not compete with the gifts you are already receiving via cash and check. The reason online giving to religious organizations increased 18.1% in 2013 is because more and more churches realized there are gifts that the offering plate is missing. (more…)