Tag: church vision

Give Your Church Permission To Say “No”

Written by Mogiv Team, Filed under Church Life, Communication, Uncategorized.

By: Ted Vaughn

(Note: This is our second post on church strategy and branding from Ted Vaughn. CLICK HERE to see the first one – about why your church needs to stop trying to reach everyone.)

Most every church has a mission, vision, and/or purpose statement. The best of these statements inspire and give high level perspective on why the church exists. They motivate and compel their members to action. Below is a great example from a local church I recently worked with:

“We exist to help move people into a deeper relationship with Jesus and we are a community of believers who love God and others, look for ways to express and deepen our faith, and proclaim hope to the world and this community.”

I love this statement. Phrases like “love God” and “proclaim hope” are very inspiring and motivating. They are also broad statements that could potentially encompass myriad ministries, staff decisions, events, programs, and resources. (more…)


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