Category: Communication

Decoding Facebook Profiles, Pages and Groups

Written by Mogiv Team, Filed under Church Life, Communication, Uncategorized.

By: Rachel Cross

When Facebook introduced Pages back in 2007, businesses jumped at the opportunity to engage with the tens of millions of users on the network to promote their goods and services. Creating a Page was free, easy, and organizations could suddenly reach people they would never have access to otherwise.

Churches soon followed suit, and realized that having a Facebook Page was a good way to attract potential visitors, share current series information, and more.

And, while Facebook is still a powerful tool used by many churches for the purposes described above, I’ve come across many who don’t understand the nuances of Pages versus Profiles versus Groups. So here’s a way to think about the three categories, and suggestions for how to use them.


Please Use Your Phones

Written by Mogiv Team, Filed under Communication, Uncategorized.

By: Nathan Elson

The other day I walked into a church service and noticed on the two side screens a slide that read, “Please silence your phones.” The implicit idea behind the slide is simple: phones can be distracting and being distracted in church is not good. So I reached into my pocket to grab my cell phone…

Wait, this isn’t 2002. I no longer have a cell phone – rather I have a small computer with an advanced touch screen, constant Internet access, and a bevy of apps that fits in the palm of my hand. And the device was (literally) in the palm of my hand.

In working with churches around the United States, I am generally asked for advice on how to drive interaction between the church and congregants; how to build community; and how to maximize communication. I get questions about websites, Facebook, Twitter and Instagram; about apps and email. All of which are good things.

However, most of the conversations center on how to drive interaction apart from Sunday. Because Sunday, you know, is Sunday. (more…)

3 Questions To Ask Before You Engage in Social Media

Written by Mogiv Team, Filed under Communication, Uncategorized.

By: Rachel Cross

As a church,  it’s tempting to jump into the world of social media because…well…everyone’s doing it. Before you commit to a social presence, here are three questions you should ask yourself:

1. What are your goals for being on social media? For example, are you hoping to attract new visitors/attendees? Or, do you want a way to communicate with your existing members? What level of engagement do you want to see from any fans or followers? Do you want people to be able to engage in open discussion with each other, or do you want it to be more of a controlled conversation? Make sure these goals are clearly defined before launching your networks. (more…)

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